DESTINATION BRAND - OFFICIAL ENGAGEMENT PROGRAMS
More than a souvenir:
A Strategic Brand Approach
WHAT WE DO
DESTINATION BRAND
OFFICIAL MERCHANDISE PROGRAMS
Destination brands are often managed as fleeting tourism campaigns and public expenditures. Iconic cities like New York or Amsterdam took decades to turn their logos into cultural icons.
The EMAGINE 360° Solution
We create custom Official Product Programs. We accelerate the process through strategic design and business management, achieving in months what would organically take years.
EMAGINE 360°
DNA
& Storytelling
We investigate what makes each destination unique
Style
Guides
We translate identity into actionable and scalable art
Legal
Framework
Licensing structure, reporting and royalty management
Retail
& E-commerce
In-store placement.
Print-on-demand. Merch.
Official Product Ecosystems
OUR WORK
DESIGN AS A MUST-HAVE
Buenos Aires
City
Dozens of aesthetically superior designs: A multifaceted mission, encompassing key attributes such as heritage, culture, city marketing, icons, and history.
THE NATIVE'S PRIDE
Mexico
Casasola
Recovering Mexico’s history... transforming a historical photographic archive into fashion and lifestyle.
THE TOURIST'S MEMORY
USA
250 Years
For the United States' 250th anniversary, Dozens of official products ensure the celebration lives on in millions of homes.
Strategic Pillars
METHODOLOGY
We integrate the 3 emotional axes to transform interest into real purchase.
SENSE OF BELONGING
Pride
For the Native
The local citizen is the first ambassador. When design captures history and deep identity, the native uses the product to say 'I am from here'.
Tourism
THE MEMORY
For the Visitor
Visitors want to take a piece of the experience home with them. The official product makes the memory tangible and allows the experience to last over time.
THE MUST HAVE
Design
People must see the product and say: "I love it, I need it."
Pride and tourism are not enough without incredible ART development.
For Success
HOW WE WORK
Turn-key Program
We are not just consultants; we are executors who transform identity into profitable assets.
EMAGINE researches, creates value, develops the ecosystem, implements and audits.
Inception & Strategy
Destination brand analysis and definition of commercial potential.
Creative Development
Creating Style Guides: the art manual for licensees.
Legal & Licensing
Contracts, licensee search and royalty negotiation.
Retail &
Growth
Quality audit, piracy protection and expansion.
Sustainable Growth
More products = more brand presence = more revenue.
Benefits for Destination
FOR GOVERNMENTS AND NATIVES
Genuine Revenue
Generating resources through Royalties to reinvest in the community. The government doesn't invest in stock; it collects royalties.
Zero-Cost Promotion
Every product sold acts as a mobile advertisement for the destination.
Organic and consistent marketing.
Brand Protection
Organizing the market and combating counterfeiting, and raised the bar for quality with authenticity holograms and audits.
Political Reputation
It positions management as innovative and modern. A program that generates a visible and measurable impact. The community is grateful.
Experience that Creates Value
WHO WE ARE
EMAGINE is part of the INTEGRAR Group:
A group of companies created for the development of Licensing programs, brands, products and sales, which positioned itself as one of the few in the world specializing in Destination Brand & Arts and Consumer Products Ecosystem with operations in America, Europe and Asia.
+30
Years of Experience
Licensing development, brands, products and sales channels in America, Europe and Asia.
7
Business Offices
Commercial Offices in Miami (HQ), Los Angeles, Sao Paulo, Mexico City, Milan, Buenos Aires, Bogotá
6
Branded Equipment + IT
Brand and technology development teams that guarantee an innovative approach.
E-commerce Alliances
Large volume of assets that give us a privileged position with the giants of the digital ecosystem.
"Most cities in the world took decades to understand the value of their symbols.
We implement professional licensing programs in record time, transforming tourism and pride of belonging into OFFICIAL PRODUCTS: genuine revenue and international visibility.
WHY IMAGINE